JM's Hookah Chocolate Review

Brand/Flavor:
JM's Hookah Chocolate

Methodology:
-30 hits/person over 40 minutes
-3 individuals in the circle
-Mya Staff filled with cold water, heba diffuser attached

First Impressions:
Smells incredible. The chocolate smell coming off this shisha is like sticking your head over a pan of freshly baked brownies and inhaling. The cut is small and choppy and the shisha is insanely wet. Dyed red, but not as bad as some other shishas.

Post Mortem:
Completely cooked through. Very little color to speak of. NO moisture. The finished shisha slid right out of the bowl and into the trash.

Pros:
-Tasty chocolate flavor
-Incredible brownie-like smell when smoking
-Thick smoke

Cons:
-Flavor could be a little stronger

Andrew's Thoughts:
For a first experience with a new brand, this was a good one. JM's Hookah tobacco seems to produce large, thick clouds, possibly as a result of its extremely fine cut. However, the flavor lasts a long time, unlike certain other fine shishas.

The flavor itself was fantastic. Though it wasn't the fatty, melt-in-your-mouth chocolate we all love, there was a strong unmistakeably chocolateyness to it that was delightful to smoke. While it was a little more watered-down than I might like, I can't imagine a chocolate tobacco getting too much better. Take the flavor combined with this stuff's intoxicating, brownie-baking aroma (especially while smoking it), and you have an indispensable new member of your regular shisha rotation.

Eric's Thoughts:
This was our first experience with JM's tobacco, but I'd heard good things about it even prior to purchasing it. But talk is talk, and I wanted to see if it could stand up to the hype. Simply put, yes it does, for the most part...The chocolate was incredibly sweet and very tasty, however, it wasn't quite chocolate chocolate. It was a wee bit artificial, however given that (as Andrew pointed out to me) a majority of the chocolate flavor comes from the fat content of chocolate, and since you can't smoke fat, what we're left with really is just sugar and cocoa. So that said, this Chocolate flavored shisha, given its limitations, tasted excellent. But what really surprised me was the smell. The entire room was filled with the smell of baking brownies to the point where my younger brother came in and asked what the chocolaty smell was. The smoke was very thick and fun to play with. All told, this stuff is amazing on its own and I'm incredibly excited to see what it can do when mixed with other flavors.

Peanut Gallery:
(Caroline)
Holy shit. This stuff is amazing—literally like smoking brownies, although I have to say that my absolute favorite thing about the Chocolate is the smell. It makes the entire room smell like someone is baking. Its also nice and smoky, and is a great mixer. My one (very tiny) problem is that the flavor isn’t quite as strong as I would like it to be, but that’s pretty easily forgiven when you count the smell.

Conclusion:
Thick smoke, great smell and delicious flavor, not to mention obvious mixability make this tobacco a big win in our book. JM's Hookah Chocolate shisha is a must-buy for anyone who likes both hookah and chocolate. Which had better include you.

A-